M8D1: Discussion Post

Some new products experts maintain that getting close to customers through intensive research is the only way to develop successful new products. Other experts disagree and maintain that customers cannot possibly provide useful feedback on what they do not know and cannot provide insights that will lead to breakthrough products.

Take a position on the issue by supporting one of the following statements:

• Consumer research is critical to new product development.
• Consumer research may not be all that helpful in new product development.

One reference, APA