Capstone Project Final

Its time to finalize your research and put together your final proposal. Below is the summary of what is required for the final proposal.

Project Part 4 is the final written analysis of your companys strategic plan. Be sure to include:

• Summary
• Executive Summary

Submit all of the previous project parts (attached).

Required Sections:

Part 1 Introduction

• Introduction and overview of your selected company along with an initial analysis of the growth opportunity
• Country of Choice
• Mode of Entry

Part 2 Cultural Exchange and Marketing Strategy

• Cultural Differences
• Distributions Methods: Product/Market, Pricing and Positioning

Part 3 Strategic Audit

• Internal Environment
• External Environment
• Strengths
• Problem Analysis
• Recommendations and Implementation Costs

In addition, create 10-15 slide PowerPoint presentation in which you describe in detail the key decisions you made in Project Parts 1, 2, and 3 and the reasons for those decisions. Include any additional items of your choice to support the proposal for expansion.

Submission Requirements:

Submit your final written analysis of the companys strategic plan for the expansion opportunity overseas. It should be eight to ten pages in length.